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Follower Count Never Mattered for B2B Creators. Here's How 30 Marketers Vet Them

Follower Count Never Mattered for B2B Creators. Here's How 30 Marketers Vet Them

30 Marketing Execs: Why 8K Niche Followers Beat 80K in B2B Campaigns

Nii Ahene
Nii Ahene
Influence Weekly #441 - General Motors Built Five Hollywood Soundstages To Prove Creator Marketing Can Scale

Influence Weekly #441 - General Motors Built Five Hollywood Soundstages To Prove Creator Marketing Can Scale

TikTok Launches MCP Server To Let AI Agents Run Campaigns

Nii Ahene
Nii Ahene
As Creator Programs Scale, Brand Safety Workflows Are Breaking. Here Is How 28 Pros Are Rebuilding Them.

As Creator Programs Scale, Brand Safety Workflows Are Breaking. Here Is How 28 Pros Are Rebuilding Them.

From Spreadsheets to AI: How Influencer Teams Are Fixing Approval Bottlenecks

Nii Ahene
Nii Ahene
Influence Weekly #440 - Syracuse University Launches Creator Economy Minor

Influence Weekly #440 - Syracuse University Launches Creator Economy Minor

DAZN Taps Creators For FIFA World Cup 2026 With Fan-First Content Push

Nii Ahene
Nii Ahene
Inside the Creator Economy's Hardest Question: When Should A Creator Step Back

Inside the Creator Economy's Hardest Question: When Should A Creator Step Back

Why Most Creator Brands Wait Too Long to Decouple From Their Founder

Nii Ahene
Nii Ahene
Influence Weekly #439 - From One Brief To A 50M+ View Franchise: Why Lenovo Bet On Creator IP Over Campaigns

Influence Weekly #439 - From One Brief To A 50M+ View Franchise: Why Lenovo Bet On Creator IP Over Campaigns

Why Alcohol Brands Are Finally Advertising On TikTok

Nii Ahene
Nii Ahene
Influence Weekly Roundtable - 25 Insiders Reveal the Org Mistake Killing Branded Podcasts

Influence Weekly Roundtable - 25 Insiders Reveal the Org Mistake Killing Branded Podcasts

167M Listeners, Zero Owners: The Podcasting Org Crisis Brands Keep Ignoring

Nii Ahene
Nii Ahene
Influence Weekly #438 - Target Ends Its Creator Affiliate Program

Influence Weekly #438 - Target Ends Its Creator Affiliate Program

Publicis Groupe Acquires UK Social Agency Fabric Social

Nii Ahene
Nii Ahene
Netflix Creator Land Grab: 23 Experts Weigh In on Top YouTube Talent Moving to Streaming

Netflix Creator Land Grab: 23 Experts Weigh In on Top YouTube Talent Moving to Streaming

What Happens When A Creator Switches Platforms

Nii Ahene
Nii Ahene
Influence Weekly #437 - Huda Beauty, Medicube, And E.l.f. Led Beauty Brand Performance At Coachella 2026, Data Shows

Influence Weekly #437 - Huda Beauty, Medicube, And E.l.f. Led Beauty Brand Performance At Coachella 2026, Data Shows

SAMY & L’Oréal Launched TikTok Shop In Spain Together: Here’s What The First Year Taught Them

Nii Ahene
Nii Ahene
Influence Weekly Roundtable: Mega v. Macro v. Micro Influencers, Sequencing and Scaling

Influence Weekly Roundtable: Mega v. Macro v. Micro Influencers, Sequencing and Scaling

Make it cool with Macros, Scale with Micros?

Nii Ahene
Nii Ahene
Influence Weekly #436 - Instagram Now Lets Creators Tag Affiliate Links Directly In Reels

Influence Weekly #436 - Instagram Now Lets Creators Tag Affiliate Links Directly In Reels

YouTube Pulls Out All The Stops For Coachella '26 Livestream Hub

Nii Ahene
Nii Ahene
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