Influence Weekly

Influence Weekly #458 - 1 In 5 Creators Were Asked To Hide A Paid Deal Last Year

YouTube Terminates 20 Ghost Creator Channels

Upcoming Webinar - Brand Safety Isn't a Nice to Have. Just Ask Callaway Golf and Love Island

The Real Reason Creator Marketing Partnerships Stall, According to 34 Industry Insiders

You've felt a partnership stall before. Here's what 34 people who work both sides say is actually behind it.

New York Fashion Week Has Become the Biggest Creator Activation of the Fall

Influence Weekly #457 - Brands Aren’t Giving Creators Enough Creative Freedom

Dr. Squatch And IShowSpeed Launch $1M Fan Contest Across Four Countries

33 Experts Name the Q4 Creator Mistake That Costs Brands the Most

Rates are peaking and calendars are filling. Check your Q4 plan against what 33 experts say goes wrong.

Content Market Fit Is the New Product Market Fit

The brand that finds it pays less for every impression. The competitor still guessing pays more for the same audience, month after month.

Influence Weekly #456 - Sony Is Suing Kroger For $58.8M. 82% Of Brands Are Doing The Same Thing

Meta Pays $16.68 Billion To End The Teen Addiction Trial. Instagram Now Caps Teens At Two Hours A Day

How Long Before You Can Call a Creator Partnership Dead? 28 Experts Set the Clock

Six weeks in, soft numbers, and nobody has told you where the line is. 28 experts draw it.

The State of TikTok Shop Q3 2026

Consumers have arrived. Brands have not.

Influence Weekly #455 - Creator Content Is Now A Quarter Of All The Video Americans Watch

ByteDance Inks Copyright Deal With Motion Picture Association Over AI Video Tools

We Asked 32 Experts If Brands Should Turn Employees Into Creators. One Warning Kept Coming Up

As Companies Build Their Own Creator Networks, Employee Advocates Raise a Question Most Brands Answer Too Late