Influence Weekly #460 - OpenAI Hired Patreon's Co-Founder And Two Of Its Product Leaders To Build Creator Tools

UK Government Departments Paid Influencers £2.4 Million In Two Years. The Education Department Spent The Most

AI in Creator Marketing - What to Hand Over, What Stays Human - 29 Professionals Weigh In

Never enough hours, and AI is the obvious answer. 29 professionals on which jobs they gave it and which they kept.

Canvas UGC. Mass UGC. Ambassador-account UGC.

Canvas UGC. Mass UGC. Ambassador-account UGC

Influence Weekly #459 - Chipotle Found The Salish Matter Order Through Social Listening. The Campaign Has Earned 460 Million Impressions

CampusLaunch Ran 32 Sorority Activations In 30 Days. Each One Floods TikTok With 44 Posts In 48 Hours

Perpetual Usage Rights for Creator Content - Is One Fee Forever Ever a Fair Deal? - 33 Professionals Chime In

Your contract says "in perpetuity" and a talent manager just pushed back. 33 professionals answer.

TikTok Audiences Are Pulling Toward Six Formats and Scrolling Past the Ones Built to Sell

Six formats gained ground this quarter. The ones built to sell lost response.

Influence Weekly #458 - 1 In 5 Creators Were Asked To Hide A Paid Deal Last Year

YouTube Terminates 20 Ghost Creator Channels

Upcoming Webinar - Brand Safety Isn't a Nice to Have. Just Ask Callaway Golf and Love Island

The Real Reason Creator Marketing Partnerships Stall, According to 34 Industry Insiders

You've felt a partnership stall before. Here's what 34 people who work both sides say is actually behind it.

New York Fashion Week Has Become the Biggest Creator Activation of the Fall

Influence Weekly #457 - Brands Aren’t Giving Creators Enough Creative Freedom

Dr. Squatch And IShowSpeed Launch $1M Fan Contest Across Four Countries

33 Experts Name the Q4 Creator Mistake That Costs Brands the Most

Rates are peaking and calendars are filling. Check your Q4 plan against what 33 experts say goes wrong.