How Long Should Brands Test a Creator Partnership? 28 Creator Economy Experts Weigh In

Your creator partnership is six weeks in, the numbers are soft, and someone is about to ask why the invoice is still coming. You do not know whether to cut or wait. Cut now and you may have paid for the introduction and walked out before the audience made up its mind. Wait and every soft week is yours to explain. Nobody has ever told you where the line is.

So we put that exact question to 28 creator economy executives, agency leaders, and talent managers: how long before you can fairly call a creator partnership dead?

Where 28 experts set the clock, and what to watch before it runs out.