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- Influence Weekly 385 - Beauty Influencer Calls Out Skincare Brand For ‘Wrongful Advertising’ Using AI-generated Video
Influence Weekly 385 - Beauty Influencer Calls Out Skincare Brand For ‘Wrongful Advertising’ Using AI-generated Video
Revolve Sued For $50M For Alleged Influencer Marketing 'Scheme'
Nii Ahene
April 18, 2025
Spotlight Stories
Beauty Influencer Calls Out Skincare Brand For ‘Wrongful Advertising’ Using AI-generated Video
Ubisoft’s $2.1 Million Leaked Influencer Campaign for Assassin’s Creed Shadows
Revolve Sued For $50M For Alleged Influencer Marketing 'Scheme'
Snapchat Study Reveals The New Trinity Reshaping Travel Purchases In 2025
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Great Reads
Mark Zuckerberg, Meta CEO, took the witness stand as the government's antitrust trial against the company began. The Federal Trade Commission (FTC) alleges Meta illegally monopolized social media through its acquisitions of Instagram and WhatsApp. The FTC argues these deals eliminated competition and deprived users of options, while Meta claims it faces broad rivalry, including from TikTok.
Zuckerberg defended the acquisitions, saying Meta heavily invested in Instagram after buying it to improve the app. The high-stakes trial could force Meta to divest Instagram and WhatsApp if the FTC prevails. Key issues are how to define the relevant market and whether Meta's conduct harmed consumers.
Beauty influencer Arielle Lorre accused skincare brand Skaind Official of using an AI-generated deepfake video to falsely depict her endorsing its products without consent. The manipulated video, resembling a podcast interview, showed Lorre praising Skaind’s skincare despite her never using or promoting the brand.
Another individual featured also confirmed he was digitally impersonated. Skaind stated an external U.S. marketing agency created the content using AI, claiming it was unaware the likenesses were of real people. The brand has since ended its relationship with the agency and promised internal safeguards. Lorre has issued a cease and desist and reported being blocked by Skaind. The case highlights escalating concerns around unauthorized AI use in influencer marketing.
Business Insider reports that some brands now include clauses in influencer contracts to license likenesses for AI use. A Traackr survey found 75% of consumers expect disclosure when AI is involved in content creation, underscoring trust and transparency issues. The incident raises broader legal and ethical questions about AI-generated content and consent in the creator economy.
BeReal, the social media app known for its authentic and unfiltered content, has officially launched its advertising platform in the U.S., targeting its predominantly Gen Z user base. The company reports over 40 million monthly active users globally, with 85% being Gen Z, and strong engagement in major markets like the U.S., Japan, and France. BeReal's advertising formats, including targeted in-feed ads and high-impact takeovers, mirror its user experience.
Over 200 advertisers, including Nike, Netflix, and Amazon, have already partnered with the platform, with brands like Levi's reporting five times higher engagement compared to other social networks. Former TikTok executive Ben Moore has been appointed as U.S. Managing Director to lead BeReal's commercial team, focusing on sales, partnerships, and user growth. The company aims to expand its monetization strategy while maintaining its positioning as an authentic social platform for real connections and meaningful brand engagement.
The creator economy is bustling with events in May 2025, catering to brands, influencers, and industry professionals across various sectors. Notable highlights include The Lead Summit in New York City, connecting brands with tech partners; TwitchCon Europe in Rotterdam for gaming creators and fans; the Women in Travel Summit for female travel creators; upfront presentations by Amazon, showcasing advertising opportunities, and Warner Bros. Discovery, spotlighting its content portfolio; LTK's inaugural Creator Upfronts unveiling new features; and CreatorIQ Connect Europe, focusing on creator marketing strategies across regions like beauty and luxury.
Campaign Insights
Revolve, the popular Gen Z online fashion retailer, faces a $50 million class-action lawsuit alleging its influencer marketing practices deceived consumers. The lawsuit accuses Revolve of operating an "advertising scheme" where influencers disguised paid endorsements as genuine recommendations to boost sales, without proper disclosures.
The plaintiff claims she overpaid for items, as Revolve's products were at times priced 10-40% higher than competitors selling the same merchandise. The lawsuit alleges Revolve violated federal trade law and consumer protection statutes across over 20 states by failing to ensure influencers clearly disclosed their paid partnerships with the brand as required by FTC guidelines. The case highlights ongoing scrutiny around influencer marketing transparency amid the creator economy's rapid growth.
Ubisoft invested $2.1 million in an influencer marketing campaign to promote its latest release, Assassin's Creed Shadows. According to leaked data, the campaign engaged creators across Twitch, YouTube, and TikTok, generating 179.4 million views and 11.9 million sponsored views. Twitch streamer HasanAbi allegedly received $76,510, making him one of the highest-paid influencers.
While the figures align with industry norms for a AAA title, questions arise about the campaign's direct impact on sales versus shaping perception during the game's turbulent rollout after multiple delays. As Ubisoft navigates financial pressures, the debate continues on the optimal allocation of marketing budgets in an era where digital voices increasingly sway a game's success.
Brilliant Earth has launched a new Mother's Day campaign featuring influencers Tania Sarin and Brigette Pheloung alongside their mothers. The campaign highlights the brand's new "Medallions with Meaning" collection, with Sarin and Pheloung co-designing the first two medallion necklaces inspired by their moms. Sarin's "Star" black diamond pendant represents her mother's elegance, while Pheloung's "Sun" aquamarine piece symbolizes her mom's warmth.
The limited-edition customizable pieces aim to showcase Brilliant Earth's personalization abilities. The campaign also features jewelry from the brand's existing "Sol" collection, cocktail rings, and diamond essentials, targeting Mother's Day gifting. By collaborating with influencers and their moms, Brilliant Earth connects with consumers through thoughtful design and storytelling.
L'Oréal appointed WPP Beauty Tech Labs as its exclusive influencer agency across Australia and New Zealand, consolidating influencer marketing for all 32 L'Oréal brands under one agency. The partnership combines expertise from Wavemaker, GroupM, and Ogilvy PR to deliver full-service influencer management, focusing on strengthening governance, compliance, and strategic brand-building while enabling consistent messaging across L'Oréal's portfolio.
WPP Beauty Tech Labs will employ a technology-driven approach to drive measurable business impact through influencer strategies, working with local talent, influencers, platforms, and industry bodies. This aligns with L'Oréal's broader global initiative to strengthen influencer relationships, building on its existing influencer expertise across multiple regions.
L'Oréal DACH has launched LOREALISTAR, a multi-brand loyalty platform targeting micro and nano influencers with as few as 1,000 followers across 16 brands in the region. The points-based reward system allows influencers to earn "Stars" through posts, redeem products, increase their status, and access exclusive experiences. With micro/nano influencers accounting for 70% of brand collaborations globally, L'Oréal aims to strengthen relationships and posting frequency through this initiative that aligns with their focus on influencer marketing. Early results show improved brand loyalty, and the company plans to expand the platform to additional markets after successful pilots.
Popular social media personalities like Alex Cooper and Alix Earle have launched or invested in their own hydration and alcohol brands, leveraging their massive followings. Cooper, host of the "Call Her Daddy" podcast, launched Unwell Hydration this year, while TikTok star Earle invested in canned margarita brand SipMargs. These creators are capitalizing on their dedicated fan bases and cultural relevance to drive sales and brand awareness for their beverage ventures.
The trend highlights the growing power of influencers as entrepreneurs and the potential for established brands to tap into this creator-driven marketing model. As consumers increasingly seek authenticity and connection with brands, the creator economy presents new opportunities for product development and promotion within the competitive beverage market.
Snapchat has released a new global study revealing key trends reshaping the travel industry purchase journey. According to the research surveying over 3,100 travelers, a trinity of AI, AR, and social platforms are transforming how consumers discover, evaluate and book travel. 67% rely on AI for personalized recommendations and visual search, while 67% find AR enhances the shopping experience. Social media is now the primary source for travel inspiration, with 73% first learning about destinations on platforms like Snapchat.
Friends, family and creators heavily influence decisions, as 76% are swayed by their social circle's travels and 62% trust creator reviews most. For brands, the study recommends investing in AI/AR technologies, establishing a social presence where conversations happen, and collaborating with creators for authentic marketing. Snapchat's recently expanded "Footprints" location tracking feature also offers new opportunities to connect with users globally.
The traditional hotel influencer marketing model of gifting free stays for posts is broken and unsustainable. Key issues include lack of measurable ROI, prioritizing quantity over quality engagement, transactional relationships lacking authenticity, and misaligned expectations between hotels and influencers.
A new approach is needed - shifting from transactions to partnerships by defining clear objectives, identifying influencers aligned with target audiences, collaborating on compelling content beyond generic posts, measuring impact through analytics, and building long-term genuine relationships.
The future lies in authentic storytelling, measurable results, and collaborative influencer marketing strategies. Hotels must ditch the old playbook to unlock true potential and meaningfully connect with their audiences. WIWT offers a social selling platform on an affiliate model to simplify the influencer marketing landscape for hotels.
This election, politicians are embracing influencers and social media personalities like never before to connect with younger, online audiences. Major parties are inviting podcasters and influencers to events, providing early access to policy announcements, and even paying some to create content.
Experts raise transparency concerns, suggesting Australian laws haven't kept pace with the changing landscape. While helping engage younger voters, the shift toward personality over policy risks moving away from substantive policy analysis and debate. As the influence of online creators grows, there are calls for clearer rules around disclosure of business partnerships and payments.
Interesting People
Influencer and musician ARIatHOME has gained significant traction by turning New York City streets into an interactive stage. Using a custom-built wearable studio—featuring a looper, MIDI keyboard, speakers, and custom-coded macros—he produces and live-streams music while walking. Originally growing on Twitch, Ari’s viral exposure in 2021 on the “Austin Show” increased his followers, later expanding to TikTok and Instagram, where he now has over 500,000 followers on each platform. Known for spontaneous street collaborations, Ari avoids scripted content and prioritizes authentic interactions.
He earns mainly through Twitch tips and subscriptions but also benefits from the TikTok Creator Fund and brand partnerships, including a collaboration with Roland. Ari plans to expand his mobile format to other cities and possibly release formal music after years focused on improvisation. His work illustrates a unique fusion of live content, community engagement, and real-world performance, offering a compelling model for creator monetization and brand collaboration centered on authentic connection.
The rise of streaming personalities like N3on immersing themselves in hip-hop culture is redefining fan engagement. N3on, a 20-year-old from Houston, has garnered nearly 900,000 YouTube subscribers and over 400,000 on Kick by streaming provocative gaming content since age 12. Recently, he's pivoted to creating viral moments with rappers across generations, blurring reality and scripted entertainment.
From contentious interactions like mocking a late rapper's death to playful streams with Kodak Black and YG, N3on's unflinching persona has made him a go-to personality for artists seeking unfiltered promotion. His unorthodox tactics, like "leaking" YG's new song, are captivating fans and rappers alike in hip-hop's evolving digital landscape.
The creator economy article provides insights from Colin Rocker, a corporate consultant turned creator who has built a community of 400,000 followers by sharing career advice tailored for first-generation professionals. Rocker's approach focuses on authentic positioning, community building through physical meetups, and sustainable growth beyond reach metrics. He monetizes through brand partnerships aligned with his niche, digital resources, public speaking, and event sponsorships.
Rocker identifies opportunities in creators establishing physical communities, leveraging underutilized platforms like LinkedIn, and the rise of "career creators" who maintain corporate jobs while building content platforms. His sustainable, community-driven model challenges conventional creator economy practices and highlights the potential for serving previously overlooked audiences.
The heated debate on TikTok about New York City lifestyle influencers has sparked a broader conversation around issues of class, race, and representation in the creator economy. Many creators and followers are calling out wealthy, white influencers for flaunting lavish lifestyles disconnected from the realities most New Yorkers face.
As economic anxieties mount, there's a growing backlash against "aspirational" influencers and a demand for more relatable, diverse voices showing authentic city experiences. This shift reflects a desire for influencers who resonate with people's financial struggles rather than alienate them with excessive displays of wealth. The rise of these "real" New York creators signals a changing landscape where inclusivity and relatability are valued over glamour and privilege in the influencer space.
Instagram is investing more resources into improving its content search capabilities as social platforms compete against traditional search engines for user queries. Instagram head Adam Mosseri admitted the platform's content search needs enhancement, especially for surfacing contextual information in comments. Research shows younger users increasingly relying on Instagram and TikTok over Google for product discovery.
As the competition for search traffic intensifies, Instagram plans to make content more discoverable beyond the initial posting period, enhance comment-based suggestions, and leverage comments to provide more context in search results. Improving search is crucial as platforms vie to be the primary discovery channel, especially for Gen Z consumers who favor social media over traditional engines.
A father-daughter duo from Dartford, Kent, has unexpectedly gained viral fame on TikTok. Jed Storey, 45, a train driver, and his 18-year-old daughter Chloe, who is autistic and has anxiety, started creating lighthearted videos in February 2024 to spend quality time together and cheer up Chloe.
Their account, @dadandcloshow, now has over 223,000 followers, with videos garnering up to 40 million views. The videos feature dances, games, and popular challenges. Storey describes the experience as a "whirlwind," as they never expected such widespread attention. Their relatable content has struck a chord with viewers, exemplifying the unpredictable nature of viral success on social media platforms.
Industry News
"Doing Things," a social media company with over 40 creator brands and 100 million combined followers, has appointed content creator Jake Krantz as Creative Director. Krantz has 4.5 million followers and generates over 100 million monthly impressions. He will develop original and branded content across Doing Things' portfolio, building on a previous partnership in 2023.
Known for viral comedy trends like "You Too," Krantz brings expertise in blending humor and storytelling. As Doing Things expands its content slate while maintaining a creator-first approach, adding an influential creator like Krantz signals their commitment to creating resonant, audience-driven content.
SocialChain, a leading social media strategy and creative agency, has acquired The Fifth, a global influencer marketing firm, from News UK. This acquisition positions SocialChain to capitalize on the booming creator economy and drive social commerce growth in the UK market.
The Fifth will serve as SocialChain's dedicated influencer division, enhancing capabilities in creator partnerships, strategy, production, and measurement. The acquisition comes as social commerce sales in the UK are projected to double over the next four years, with 57% of consumers reporting that creators influence their purchasing decisions.
By combining The Fifth's influencer expertise with SocialChain's social-first brand and product innovation strategies, the merged entity is well-positioned to deliver integrated creator marketing solutions at the forefront of AI, social commerce, and search trends. With significant revenue growth and an impressive client roster, the acquisition bolsters SocialChain's influencer ambitions and cements its position as a leader in the rapidly evolving creator economy.
The National Association of Broadcasters (NAB) has launched the NAB Creator Council, an advisory group designed to amplify creators' voices and help shape the organization's engagement with the creator community. The council brings together influential creators and thought leaders to provide strategic guidance to NAB in support of the creator economy. Founding members include Dylan Huey, Shira Lazar, Nicki Sun, Travis W Keyes, and Blair Imani.
The council will provide feedback on NAB membership offerings, creator engagement at NAB events like the upcoming NAB Show New York in October, and help drive real change by empowering creators. The 2025 NAB Show in Las Vegas saw record attendance of 55,000 registered participants from 160 countries, with the creator economy taking center stage through expanded programming. The Creator Council launch underscores NAB's commitment to the rapidly growing creator economy.
The Creators Guild of America has released a new "CGA Rider" contract document aimed at protecting the rights of digital content creators when working with brands and agencies. The rider addresses issues like timely payment, content ownership, revisions, and approval over repurposing of content. Several organizations in the creator economy have already pledged support for adopting the CGA Rider standards.
The move comes amid growing legal complexities for creators around intellectual property, payment disputes, and contract issues. The CGA plans additional initiatives like content accreditation, certification, and events focused on making the "creator" role more sustainable as a career path.
Snapchat has launched Snap School sponsorships, allowing brands to sponsor creator-focused workshops. This premium offering creates opportunities for advertisers to connect with emerging and established Snap Stars through in-person events. Clinique participated in the first sponsored events, attracting over 75 creators and resulting in partnerships with popular Snap Stars.
The sponsorships complement Snapchat's existing Snap Star programs, aligning with the platform's strategy of enhancing creator tools while boosting safety features for its sizeable teen user base. With strong user and revenue growth, Snapchat aims to help brands extend their reach through organic creator content across platforms.
Short-form, vertical video in the style of TikTok is emerging as the future format across media platforms, from mobile to television. This bite-sized, algorithmically-driven content allows for diverse creativity to flourish and directly connects creators with audiences in an increasingly fragmented landscape.
While concerning for traditional long-form entertainment, the TikTok model taps into modern viewing habits and attention spans. Embracing this shift towards snackable, scrollable, and shoppable videos could be key for entertainment companies to stay relevant, as platforms like TikTok redefine how stories are told and experienced by consumers. The creator economy represents both a challenge and opportunity for Hollywood to adapt.
YouTube is introducing new AI-powered tools to aid creators. Their Creator Music platform now has an "AI Music Assistant" that can generate royalty-free instrumental tracks based on text prompts about instrument, mood, and video type. This AI music feature initially rolls out to U.S. YouTube Partners. YouTube is also testing a new "Subscribe+" button to clarify channel memberships, as well as tools for streamlined verification and automated video editing to music beats.
These creator-focused updates reflect YouTube's position as Gen Z's preferred music platform and the rise of creators uploading directly to user-generated content sites. The tools cater especially to newer creators in the booming creator economy space.
Instagram is testing a new feature that allows creators to lock their Reels behind secret codes that viewers must solve using provided hints. This functionality aims to increase engagement by enabling creators to share exclusive content with dedicated followers. Creators and celebrities could leverage it to reward loyal fans with behind-the-scenes footage or announcements, while brands could build anticipation around new products.
The test aligns with Instagram's broader strategy to boost Reels as its fastest-growing content format, generating over 200 billion daily views across Instagram and Facebook. With over 50% of Instagram feed posts now distributed through AI, the locked Reels feature offers a new way for creators to captivate their audiences.
Platform Media has formed a UK content supergroup by merging with Listen Entertainment and Goldhawk Productions. The newly combined entity reports over 70% revenue growth in the past year, reaching eight-figure earnings. Josh Adley and Matthew Sherry will serve as co-CEOs, guiding the expansion of a unique monetization model that has transformed podcasts into seven-figure digital brands.
The merged company will operate three content labels - Listen for entertainment, Folding Pocket for sports, and Goldhawk for fiction - while Platform Media serves as the central hub. This consolidation reflects the podcast industry's rapid growth and increasing advertising effectiveness among dedicated listeners.
TikTok Shop has rapidly grown into the eighth largest beauty retailer in the US, generating $1.8 billion in sales last year. Its viral influencer marketing and seamless purchasing experience have made it a prime launch platform for new brands and product drops even as the app faces an uncertain future amid a potential ban or forced sale in the US.
While some brands have contingency plans, many remain bullish on TikTok's staying power, banking on the halo effect driving sales across channels. As the Apr 5 deadline for a deal looms, brands and influencers brace for potential disruption while still prioritizing TikTok's unique ability to expose products to millions of engaged beauty fans.
YouTube is exploring adding a daily timer feature to help users limit their time spent on the addictive Shorts video feed. The unreleased feature, discovered in the app's beta code, would allow setting a time limit after which Shorts pauses for the day, though individual short videos may still be viewable.
This anti-doomscrolling tool aligns with growing concerns around social media overuse and tech giants offering controls to manage user habits. While not currently being publicly tested, YouTube confirming the potential timer indicates the platform's awareness of ensuring responsible content consumption, especially for the highly engaging short-form video format.
Streaming platform Kick is aggressively onboarding creators, offering incentives like a $50,000 prize pool and lowering monetization requirements. In March, Kick hit records of 317 million hours watched and 443,559 concurrent viewers. While rapidly gaining market share against Twitch, Kick faces skepticism from some creators over its loose content moderation and presence of controversial personalities like Adin Ross. Kick's co-founder Ed Craven says they have increased investment in AI-driven moderation tenfold but maintain an ideological stance on what content is acceptable, which may deter some creators despite efforts to scale up monetization opportunities.
Moburst, a mobile-first digital marketing agency, has acquired podcast booking agency Kitcaster as podcast listenership grows worldwide. The acquisition aligns with Moburst's focus on measurable growth through precision targeting across media channels. Kitcaster's 52 active clients will integrate into Moburst's new public relations division, Uproar.
Since 2013, Moburst has expanded to 27 specialized services through strategic acquisitions, serving major brands like Google, Microsoft, Uber, and Robinhood. The company's data-driven approach emphasizes business impact over vanity metrics, informing its expansion strategy across podcasting and other engagement channels as the creator economy evolves.
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Instagram is positioning itself to capitalize on TikTok’s uncertain U.S. future, amid ongoing political and trade tensions between the U.S. and China. Instagram head Adam Mosseri reportedly told staff the platform must be ready to take “more risk” if TikTok faces disruption, potentially signaling aggressive strategic moves, including beyond its existing Reels feature.
Meta recently hosted a creator event in New York to promote its new video-editing app, Edits, developed as a direct competitor to ByteDance’s CapCut, which may also face a U.S. ban. These efforts are part of Project Ray, Instagram’s internal initiative to compete more directly with TikTok. Updates include extended Reels durations (from 90 seconds to 3 minutes) and redesigned vertical profiles, along with development of an iPad-optimized app.
The TikTok situation remains unresolved, with a 75-day extension granted by President Trump. ByteDance confirmed ongoing U.S. negotiations but emphasized any deal requires Chinese government approval—seen as increasingly unlikely amid escalating tariffs and trade standoff. With no resolution in sight, Instagram seeks to attract displaced creators and audiences.
ByteDance’s 2024 revenue surged 29% year-over-year to $155 billion, driven by TikTok’s rapid global growth, even as domestic operations in China slowed. International sales climbed 63% to $39 billion, now accounting for roughly a quarter of total revenue. Net profit reached approximately $33 billion. TikTok’s continued expansion—particularly in advertising and e-commerce—offset declining momentum from ByteDance’s Chinese platforms like Douyin, amid broader economic tightening.
The company’s valuation rose above $400 billion according to some investors, though its internal buyback values it at $312 billion. TikTok remains under regulatory pressure in the U.S., where it faces a mandated divestiture deadline. Amazon and AppLovin are among those pursuing acquisition talks, though U.S.–China trade tensions could complicate any deal, especially given TikTok’s reliance on cross-border e-commerce.
ByteDance is also investing in generative AI, including its Doubao chatbot and tools for video and code generation. The firm’s international success, particularly through TikTok, underscores its growing influence in the global digital economy, despite regulatory and geopolitical headwinds.
A Minecraft Movie has become 2025’s top-grossing film, surpassing $550 million globally and ranking as the second-highest-grossing video game adaptation. Its viral success is attributed to meme culture and its appeal to Gen Z and Gen Alpha audiences, who filled theaters for communal, often chaotic screenings. Videos of fans shouting lines, throwing popcorn, and even smuggling live chickens helped fuel interest and ticket sales, especially for scenes like the viral “chicken jockey” moment.
Directed by Jared Hess (Napoleon Dynamite), the film leans into deliberate absurdity, resonating with audiences familiar with Minecraft’s open-ended gameplay and internet humor. Jack Black plays a comedic version of the game’s silent protagonist, while Jason Momoa portrays a retro gamer. The movie’s intentionally nonsensical tone alienated some older viewers but solidified its cultural relevance among younger fans.
Despite some disruptions, theater owners welcomed the influx of young moviegoers, citing the film as proof that cinema can still create communal cultural events. Warner Bros.' win mirrors the meme-driven success of Barbie (2023), marking a continued shift in how youth-oriented IP is adapted and consumed.
Meta executives have been debating Instagram's focus on creators versus friends for years, according to emails revealed in the ongoing FTC antitrust trial. In a 2018 exchange, Instagram head Adam Mosseri warned Mark Zuckerberg that focusing solely on influencers would be "a mistake," while Zuckerberg pushed to "focus more on public figures" to compete with YouTube. The CEO acknowledged Instagram "will always need to focus on friends" to remain a social product.
This tension between serving creators and maintaining Instagram's friend-based network continues today, with Meta considering solutions like spinning off Reels as a standalone app to better compete with TikTok. Documents also revealed Zuckerberg suggested spinning off Instagram seven years ago, partly due to regulatory concerns and worries about Instagram cannibalizing Facebook's growth.RetryClaude can make mistakes. Please double-check responses.
Meta and the Federal Trade Commission began their antitrust showdown Monday with Mark Zuckerberg taking the witness stand as the first witness. The FTC seeks to force Meta to sell Instagram and WhatsApp, arguing the company holds an illegal monopoly in social media. FTC attorney Daniel Matheson claimed Meta leaders decided "competition was too hard" and bought rivals instead. Meta's defense counters that platforms like TikTok and YouTube provide significant competition in today's market.
Zuckerberg testified for four hours, pushing back against the FTC's claim that Facebook is primarily for connecting with friends and family, stating it has evolved into "more of a broad discovery-entertainment space." The eight-week trial will determine if Meta violated antitrust laws, with Instagram expected to account for roughly 50% of Meta's U.S. sales this year. Judge James Boasberg will rule on liability before considering potential remedies like a company breakup.
SocialChain Expands Creator Marketing Portfolio With Acquisition Of The Fifth From News UK