Influence Weekly Roundtable: The Paid Social-Creator Marketing Divide: 35 Industry Experts on Where It Fails and Who Owns the Fix

The Paid-Creator Divide: 35 Industry Experts on Where It Fails and Who Owns the Fix

As creator marketing matures, the boundary between organic creator strategy and paid media execution is becoming harder to maintain. Formats such as Meta Partnership Ads and TikTok Spark Ads require coordination across teams that have often operated with different goals, tools, and reporting structures.

Yet, in many organizations, Influencer Marketing teams still focus on relationships, content, and engagement, while paid teams are measured on conversion, scale, and return. That separation can complicate everything from briefing and rights management to asset delivery, amplification, and measurement.

To examine where those disconnects most affect outcomes, this roundtable brings together insights from 35 executives, founders, agency leaders, and creator-industry operators.

Check out the full roundtable here

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