Influence Weekly Roundtable - 25 Insiders Reveal the Org Mistake Killing Branded Podcasts

Who Actually Owns Podcasting? 25 Experts on the Organizational Design Problem Costing Brands Results

Podcasting just hit a record 167 million monthly listeners in the US, yet inside most brands and agencies, nobody actually owns it. It sits awkwardly between social, PR, media buying, and content teams, inherited by default rather than designed with intent. The result? Diluted briefs, watered-down creative, missed cultural moments, and attribution gaps that make ROI nearly impossible to prove.

We asked 25 industry leaders, including CEOs, talent managers, podcast hosts, and creator marketing experts, a pointed question: Who actually owns this channel today, and what is poor organizational design costing brands in speed, creative quality, and results?

Their answers expose a structural crisis hiding in plain sight

Check out the full roundtable here