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- Influence Weekly Roundtable: 57 Experts on Brand Safety in the Creator Economy: What Brands Still Get Wrong
Influence Weekly Roundtable: 57 Experts on Brand Safety in the Creator Economy: What Brands Still Get Wrong
Is Brand Safety about control? Compliance? Alignment? Or something more strategic?

Brand safety has become a board-level priority. As creator marketing scaled from experimentation to enterprise infrastructure, thousands of independent voices now amplify brand messages daily and the governance, suitability, and reputational risks scaled with them.
That raises a key question - What does brand safety actually require in the creator economy and where are brands still getting it wrong?
57 industry professionals weigh in on that central question in this week’s roundtable