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Influence Weekly Roundtable: 22 Creator Economy Pros Share Their Tips To Turn Fan Content Into Ad Creative at Scale

Stop Hoping for UGC: Experts Say Build Infrastructure Instead

We all know that organic UGC outperforms polished ads, but scaling it requires new workflows for discovery, rights, and activation across channels.

The challenge: identifying those posts, securing permissions, and organizing them across marketing channels isn't simple.

We asked 22 creator economy pros how they find, manage, and amplify customer content.

Hear way they said in this week’s roundtable