Influence Weekly Roundtable: Mega v. Macro v. Micro Influencers, Sequencing and Scaling

Make It Cool, Then Scale? 21 Experts on How Creator Tier Sequencing Really Works

As campaigns shift from reach-based spending to structured systems built for measurable outcomes, creator tier sequencing is under fresh scrutiny.

One model gaining attention: anchor with one or two high-profile creators to establish cultural credibility, then scale through micro-creators at lower CPMs. Smaller creators often deliver stronger engagement and efficiency, while macro talent drives awareness. But operators disagree on whether sequencing should follow a fixed playbook, whether "cool" must come from celebrity tiers, and whether macro and micro budgets belong in the same flywheel or separate tracks.

Net Influencer asked 21 leaders from Reach Agency, RHEI, PMG, Later, and others how they structure creator tiers in real campaigns.

Check out the full roundtable here