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- [Register Now] Live Fireside Conversation- How This Consumer Product Brand Maximized Their US Open Creator Activation
[Register Now] Live Fireside Conversation- How This Consumer Product Brand Maximized Their US Open Creator Activation
Smart Home, Smarter Marketing: ecobee's US Open Creator Strategy
Most brands invest six or seven figures in event sponsorships only to walk away with generic brand visibility, a handful of staged photos, and minimal audience engagement beyond those physically present.
ecobee took a different approach at the 2024 US Open.
Instead of traditional sponsorship activations, they deployed a strategic creator program that transformed their investment into their highest-performing campaign of the year.
As Sundae Collective's CEO Jeremiah Rosen sits down with Samantha Evans from ecobee for an exclusive conversation about how they:
Identified the perfect creator mix for an upscale sporting event (and the surprising choices that outperformed celebrities)
Stretched their budget by focusing on content capture strategy rather than just attendance
Generated 3x more content than projected while maintaining authentic creator voices
Created an amplification framework that extended their reach well beyond the event itself
AND as a Bonus - Attendees will recieve Sundae Collective’s Influencer Event Activiation Cheat Sheet
Looking forward to this interactive discussion and Q and A with the Influence Weekly community.
→ Save your spot for May 8th, 2025 for 12:30 PM Eastern Time/9:30 am Pacific Time by Registering Here
Best,
The Influence Weekly/Net Influencer Team