The Question Every Creator Economy Founder Avoids (Until It's Too Late)

Hey there,

Our team talked to hundreds of creator economy founders over the years. The successful ones, the struggling ones, and everyone in between.

There's one question that separates them. And most founders avoid it like the plague:

"What do I actually want from this?"

Not what your investors want. Not what looks good on LinkedIn. Not what other founders are doing.

What do YOU want?

It sounds simple, but here's why most founders avoid it:

Because answering it means admitting you're not just along for the ride. It means taking responsibility for engineering your own outcome. It means making hard decisions today based on a future you're actively choosing.

That's scary. It's easier to just keep grinding and "see what happens."

But here's the brutal truth: Founders who avoid this question don't get to choose their ending. Their ending chooses them.

Maybe it's burnout that forces a sale. Maybe it's a lowball offer when you need liquidity. Maybe it's watching competitors get acquired while you're still figuring out what you want.

On October 23rd at 1:30 pm ET/10:30 am PT, we're tackling this question head-on.

Andreas Roell (helped 15+ agencies find their answer) and Evan Horowitz (found his answer and sold Movers+Shakers to Stagwell) will share:

- Why most founders get this question wrong (hint: it's not "should I sell?")

- How to figure out what you actually want (harder than it sounds)

- The different paths available once you know your answer

- Why clarity on this question changes everything about how you operate

- Real examples of founders who asked early vs. those who waited too late

We all saw how Publicis dropped $500M on Influential in 2024. The creator economy isn't "emerging" anymore - it's here. The opportunities are massive. But only for founders who know what they want.

→ Save your spot for October 23rd, 2025 for 1:30 pm ET/10:30 am PT by Registering Here

PS: Even if you can’t attend live we will send the recording to all registrants!

Best,
The Influence Weekly/Net Influencer Team