Meta Partnership Ads and TikTok Spark Ads require coordination across teams that have often operated with different goals, tools, and reporting structures.
Clinique Launches First-Ever 'Creator-Led' Campaign
Stop Hoping for UGC: Experts Say Build Infrastructure Instead
Long-Form Creators Eye Taking Over TVs – And Chasing Bigger Brand Budgets
The gap between what brands say they want and how they actually operate is where most partnerships fail.
National Geographic Launches Six-Month Creator Cohort Program With Eight Digital-First Storytellers
Is Brand Safety about control? Compliance? Alignment? Or something more strategic?
HubSpot Acquires Creator-Led Media Brand ‘Starter Story’
Recent research found that 100% of surveyed enterprise marketers plan to use content beyond creators’ own handles
Night Raises $70M To Expand Creator Management Into Gaming, Music, And Live Events
Influencer Marketing is no longer fighting for budget. It’s fighting for proof
American Eagle Launches Points-Based Creator Program To Scale Influencer Marketing Beyond One-Off Campaigns
