TikTok Unveils New Ad Suite At IAB NewFronts, Including Logo Takeover, Prime Time Formats
Meta Partnership Ads and TikTok Spark Ads require coordination across teams that have often operated with different goals, tools, and reporting structures.
Clinique Launches First-Ever 'Creator-Led' Campaign
Stop Hoping for UGC: Experts Say Build Infrastructure Instead
Long-Form Creators Eye Taking Over TVs – And Chasing Bigger Brand Budgets
The gap between what brands say they want and how they actually operate is where most partnerships fail.
National Geographic Launches Six-Month Creator Cohort Program With Eight Digital-First Storytellers
Is Brand Safety about control? Compliance? Alignment? Or something more strategic?
HubSpot Acquires Creator-Led Media Brand ‘Starter Story’
Recent research found that 100% of surveyed enterprise marketers plan to use content beyond creators’ own handles
Night Raises $70M To Expand Creator Management Into Gaming, Music, And Live Events
Influencer Marketing is no longer fighting for budget. It’s fighting for proof
